A climber competing on a birch climbing wall in front of a crowd

Consulting

We know because we've been there too.

Our founder, Dustin Buckthal, has spent over twenty years operating The Front in Salt Lake City and helping dozens of gym owners open their doors. He's been through every step of the startup process, and he'll walk you through it too.

A digital mockup of a modern climbing gym interior
Business Consulting Package

Everything You Need to Open

Our climbing gym development package takes the guesswork out of the planning process. Covering business planning, market research, and financing deliverables, we provide a roadmap for profitability built around your goals and your market.

Expert Consultation

30 hours of hands-on guidance over one year. Market research, cost-benefit analysis, financing strategy, and staff training.

Templates & Tools

Financial plan calculator, startup guide, pitch deck template, business plan template, and architectural guidelines.

30 Hours $6K Wall Credit 1-Year Support
A clean and organized climbing gym retail area
Comprehensive Guide

Startup Guide

A must-read for anyone planning to open their own climbing gym. Our Startup Guide compiles our collective knowledge and expertise, breaking down key issues and action items so you can prepare for a successful business operation. The full deep-dive is exclusive to our consulting package.

A climbing gear shop with custom shelving and seating
Revenue Strategy

Retail Consultation

Every climber needs the right equipment, and your gym can be the first and obvious choice for those purchases. We help you set up a pro shop that works, from vendor selection and product mix to floor planning, and turn it into a meaningful revenue stream.

A yoga class in a climbing gym
Member Retention

Programming

Yoga, group fitness, after-school programs, and youth teams drive retention and create secondary revenue streams. We provide a framework for instituting these programs seamlessly, informed by over twenty years of managing The Front Climbing Club's offerings.

What Our Clients Say

"They built our bouldering facility and consulted with us on a number of different things. It could not have worked out any better. I would recommend using them without hesitation."

Jason Mullins — The Bloc

"We thought the funding process could take up to a year, but we were officially funded and settling on a building inside of 6 months. The Business Consulting Package was instrumental in all of this."

Newton Dominey — The Crag

"They were instrumental in all the necessary big items like building size, wall space, and projected membership. They even set up vendor meetings with us at Outdoor Retailer. This help was truly priceless."

Jake Crine — Übergrippen

"The team consulted with us on how to get the business plan funded, the gym designed and built, how to vet and hire staff, and much more. We were left with a beautiful facility that exceeded all of our expectations."

Angel Mangual — CIBA Climbing