Born in Salt Lake City. Built for climbers.
We wanted bigger, better walls at The Front — and nobody was building them the way we wanted. So we figured it out ourselves. That was 2007. Since then, gyms across North America have trusted us to do the same for them. We're still in Salt Lake City, still building everything in-house, still obsessing over the details.
After nearly two decades of building gyms across the country, we have the experience to accelerate your progress. Walls, flooring, holds, furniture, consulting. We deliver a comprehensive formula for success, shaped around your goals. Partnerships with Petzl America and Freemotion Fitness round out the package.
Market research, financing guidance, and hands-on business development from day one.
Walls, flooring, and holds manufactured in-house and installed by our crew.
CEO
VP of Operations
Director of Operations
Lead Designer
Structural Engineer
And a team of carpenters, welders, designers, and engineers.